Arts Master Plan


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About the Arts Master Plan

The City of San Marcos has engaged Keen Independent to update the 2012 Arts Master Plan, define the role of the City in supporting arts and culture to improve quality of life and economic development in San Marcos and to guide the City’s strategic plans for the next five years.

Study Team

Keen Independent is a 23-person national research firm with expertise in arts and culture. Alex Keen, Keen Independent COO and Senior Consultant is leading the study. 


The study launched in January 2021 and will be completed in September 2021.

How to Get Involved

For the most up-to-date information on the arts master planning process, visit the study website at